Premium Lindoia has teamed up with Ball to roll out the planet’s very first range of flavoured water packaged in cans bearing Aluminium Stewardship Initiative (ASI) certification. This milestone release responds to rising shopper demand for drinks that blend great taste, wellness benefits and eco-friendly credentials, while also widening the variety of beverage types sold in aluminium cans worldwide.
Tailored for buyers hunting for healthier drink options, the new Flavors collection mixes natural mineral water, light fizz and authentic fruit essences. Every variant contains zero sugar, zero preservatives and carries no calories at all. Beyond catering to health-focused consumers, this launch also marks another key step in Premium Lindoia’s long-term sustainability plan, which integrates eco-conscious packaging choices right from the product design phase.
The launch also aligns with a major shift Ball has spotted across the global beverage market. Modern shoppers want single products that tick multiple boxes: great flavour, health perks, easy portability and sustainable production. In this landscape, packaging is no longer just a vessel for drinks — it has become a core tool for brands to boost their image and connect with eco-minded customers whose daily choices centre on sustainable living.
Ball has long prioritised developing packaging solutions that balance creativity, reliable performance and environmental responsibility alongside its brand partners. It stands out as an early industry leader, with all its South American facilities holding full ASI certification. The firm collaborates closely with suppliers and beverage labels to make responsibly sourced certified aluminium more accessible, building a more open, ethical supply chain for metal packaging.
Tamires Silvestre, Ball’s South America Sustainability Director, shared the company’s perspective on the joint launch. She explained that Ball constantly tracks shifting consumer habits and turns emerging market trends into workable packaging products for clients. The fast growth of canned flavoured waters shows health, innovation and sustainability are no longer separate priorities. She added that cross-industry partnerships like this one with Premium Lindoia speed up sustainable progress and deliver shared value at every stage of the aluminium supply chain.
For Premium Lindoia, adding the ASI certification is a natural next move in its brand roadmap. The label already used canned mineral water as a unique selling point to stand out from competitors, and this new product line takes that eco promise further with a globally recognised sustainability standard. João Zampini, Managing Partner at Premium Lindoia, stated that the brand’s core identity revolves around accountable manufacturing. After testing various low-impact packaging options in recent years, aluminium cans emerged as the best match for its values, and the ASI mark publicly demonstrates its dedication to full-chain environmental accountability. His co-manager Pedro Zampini also noted that today’s buyers carefully check product labels, prioritise clean ingredients and scrutinise brands’ green commitments, so the ASI badge lets the Flavors range stand out through every stage of its production journey.
Three key drivers pushed Premium Lindoia and Ball to launch this certified canned flavoured water line: more conscious consumer purchasing habits that weigh up both drink ingredients and packaging eco-impact, Premium Lindoia’s internal sustainability targets, and the desire to make the new flavoured water category distinct via responsible aluminium packaging. The collaboration also supports Ball’s broader regional strategy of expanding canned beverage categories across South America. Over recent years, aluminium cans have entered spaces including still water, wine, coffee and ready-to-drink mixes, and flavoured water now adds another versatile use case for the metal packaging format.
Shoppers in Brazil can now purchase the Premium Lindoia Flavors range via the brand’s official Mercado Livre shop, with physical stock also available at St Marche outlets across São Paulo. The insights and experience gained from this product rollout will guide Premium Lindoia as it develops more future releases featuring fully ASI-certified sustainable aluminium packaging.
Anhui Biopin IOT Group
IPv6
